We listen.
Your face tells a story — we listen. The Bea AI Facial Analysis reads 240+ landmarks across your periorbital, mid-face and jaw zones, then matches you against 200+ clinically-reviewed products and 1,000+ verified clinics.
Bea AI is your personal facial advisor — analysis, simulations, and a curated catalogue of products + clinics tuned to your face. Used by 180,000+ women.
Bea is an AI beauty membership — built around your face, your goals, and your budget. Here's what happens after you join.
Your personal AI beauty advisor — set up in 40 seconds.
No more endless scrolling, no more guessing what works for your face.
Member pricing on the products + treatments your scan recommends.
180k+ women scanned Reviewed by licensed practitionersBea is a digital membership — everything runs in the app on your phone. Scan in 40 seconds, get your plan in minutes, track every change.
240+ landmarks. Eye area, jaw, brow descent — measured objectively, not estimated.
200+ reviewed products + clinics, ranked by what your face actually needs.
Re-scan monthly. See objective progress, not just vibes — and update your protocol.
Your scan, simulations, product matches and clinics — all on your phone.
Your face tells a story — we listen. The Bea AI Facial Analysis reads 240+ landmarks across your periorbital, mid-face and jaw zones, then matches you against 200+ clinically-reviewed products and 1,000+ verified clinics.
Every product on our shortlist is scored against the published clinical literature for its category — not against marketing claims. We cite the studies (or we don't list the product).
No paid placements. No sponsored recommendations. Our advice is transparent, and we only match you to what's right for your face — whether it's a $12 cream or a clinic referral.
All plans include the AI Facial Analysis, simulations and curated catalogue. Add an $80 product voucher with Plus — or the HigherDose Red Light Face Mask on us with Pro.
The digital essentials. Your personal AI beauty advisor — no product included.
Adds your $80 product voucher plus clinician consults. The plan most members choose.
Everything digital, plus a HigherDose Red Light Face Mask on us — $349 value, free.
Every plan unlocks the full Bea AI catalogue and re-scans. Plus members get an $80 product voucher and clinician consults. Pro adds the HigherDose Red Light Face Mask on us. Switch tiers anytime in-app.
Your jaw doesn't change shape — but the skin draped over it does. From your mid-30s, collagen drops 1% a year, the pre-jowl pocket forms, and the angle between your neck and jaw softens. Most jaw products promise contour; the real lever is firming the skin you already have.
Hard data: dermal collagen drops around 1% annually from your 30s. The first place you see it is along the jawline — skin laxity reveals the pre-jowl notch and the angle softens.
The angle between your jaw and neck flattens with age — from around 105° in your 20s to 120°+ by your 50s. Posture + topical firming alone can recover 5–10°.
The aesthetic ratio between mid-face and lower-third projection is around 1:1.6. Most jaw-softness is a skin issue, not a bone issue — and bones aren't where treatments work anyway.
The top-rated picks for the jawline zone — retinol for collagen, peptide hydration for skin laxity, micro-needling for jowl softening, brightening for the lower face and daily SPF. Plus members: your $80 voucher applies to every one.
“The pre-jowl softening I'd been worrying about lifted noticeably by week eight.”
PDRN hyaluronic cream that plumps the lower face overnight. K-beauty favourite for jaw-area laxity.
Spicule-based renewal that tightens the lower-face skin map. Award-winning, daily-safe along the jaw.
“Evened out the patchy tone along my jawline. The contour reads sharper just from that.”
Broad-spectrum SPF30 — protects the jaw zone from photoaging, the main driver of laxity over time.
Ratings and review counts aggregated from Sephora, Ulta, brand sites and the Bea community. Quoted reviews are excerpted verbatim from public sources; summary lines reflect aggregated reviewer sentiment.
Your scan returns four lower-face metrics in 40 seconds. They tell you whether you can rebuild definition with topicals + posture, or whether you should consider a clinical route.
How crisp the mandibular border reads versus a population baseline. Above 75% = topicals will move the needle. Below 50% = the conversation may need to include morpheus, ultherapy or filler.
The angle between your jaw and neck. Predicts whether posture work + topical firming can recover the contour (under 115°) or whether structural treatments are reasonable (above 120°).
The early-jowl softening just in front of the masseter. Anchors before-and-after — peptide topicals can shrink it by 8–15% in 12 weeks if caught early.
Elasticity score across the lower face. Drives whether retinol + peptides will be enough (mild laxity), or whether you should consider energy-based treatments at a clinic.
Self-assessed results from a 2025 Bea Labs consumer perception study (n=189, 28 days).
“My jawline reads crisper in photos for the first time since my early 30s. Twelve weeks of the firming protocol.”
“The scan caught early softening I hadn't noticed. Six weeks in and my jaw photographs sharper.”
“Evening out the tone along my jaw made the contour read sharper. Such a small change, such a different photo.”
“I was researching morpheus. Twelve weeks of the Bea protocol and the pre-jowl shadow is gone. I'm not booking anything yet.”
“The difference came from the firming peptide cream. Skin under my jaw stopped reading as ‘crepey’.”
“My jawline came back. Real photos, same lighting.”
“Early enough that topicals could actually do the job.”
“I'm not booking morpheus this year — this was enough.”
Self-reported. Individual results vary. Photos taken in matched lighting via the Bea app.
I've lost weight twice and the under-chin softness never fully went. Eight weeks of daily NuFace and I have a jawline I haven't seen since my twenties.
I wand in the morning and at night while watching TV. The Bea jawline-angle measurement gave me actual numbers to track — 6 degrees of improvement at week 4.
I genuinely look slimmer in my face. The hardest part is being consistent for the first month.
Bea covers the full face. Pick a different concern to see its dedicated plan — same membership, different recommendations.
Two ways. First, the formulas: peptide-led firming with published lower-face data, not collagen-in-a-bottle marketing. Second, the AI analysis: most firming creams give you a generic protocol — yours is tuned to your specific jaw definition, submental angle, pre-jowl pocket and skin laxity.
No. The shortlist is topical cosmetic skincare, not energy-based remodelling. Topicals can shift the lower face by 8–15% with consistent use — they will not match what morpheus, ultherapy or filler do at a clinic. For mild-to-moderate laxity, topicals are usually the first step; for advanced laxity, an in-clinic conversation may still be reasonable.
Hydration and barrier change appear in the first 2 weeks. Visible firming and pre-jowl softening build between weeks 6 and 12 as collagen-supporting actives compound. Re-scan monthly in the Bea app to track the contour change.
30-day money-back guarantee. We refund the full price you paid — no questions asked. If you're on Plus or Pro and you've already redeemed your $80 voucher against a cream, you keep the cream and we refund the difference. You also keep your AI analysis report.
Five things. (1) Your personal AI Facial Analysis — 240+ landmarks, focused on your jawline, scored in 40 seconds. (2) Treatment simulations — preview filler, Botox, or topicals on your own face. (3) Our curated catalogue of 200+ reviewed products, ranked by your scan. (4) The verified clinic directory — vetted aesthetic providers near you. (5) Monthly re-scans + progress tracking. The $80 product voucher and clinician consults sit on Plus ($150); the HigherDose Red Light Face Mask sits on Pro ($499).
Plus adds two things on top of Get Started: (1) an $80 product voucher you can redeem against any product we recommend after your scan, and (2) two video consults with a licensed aesthetic clinician, plus quarterly progress reports, priority support and concierge clinic booking. Best for people who want a real plan rather than just the analysis.
Yes. Anything we direct you to ships through authorised distributors only — sealed, in-date, brand-fresh. Your member discount applies whether you order from the partner brand directly or via our app.
Yes — your membership renews annually at the same rate ($99/yr for basic, $150/yr for Plus) until you cancel. We email you 30 days before renewal as a reminder. You can cancel in the app or by replying to that email; nothing locks you in past the first 30 days.
One membership covers your jawline scan, your simulations, your catalogue, and your shortlist of clinics — try it risk-free.
Bea Labs products are cosmetic skincare formulations. They are not drugs and are not intended to diagnose, treat, cure, or prevent any disease or medical condition. The AI Facial Analysis is for informational and educational purposes and does not constitute medical advice. Individual results vary. Terms · Privacy
